Wonderful People Wednesday presents Shawn Bueche, UT Student, PB’nJ Movement video, Save Wildlife and Spread the Word.
It has been several months now that I found this totally unexpected email in my inbox: “We’ve made a video for you…”
That PB’nJ Movement video went on to create quite a buzz for both Nikela and the UT students, plus attract donors to help save wildlife.
It is with pleasure that we shine the spotlight on Shawn Bueche for this Wonderful People Wednesday:
What is your background (what are you doing these days)?
I am currently attending the University of Texas at Austin as an undergrad studying Advertising. Specifically, my concentration is in art direction. I am a part of Texas Creative, a select devision of the UT Advertising Department that focuses on training copywriters and art directors for agency culture.
How did you first get involved with Nikela?
I became involved with Nikela through the YouTube Good Work Project in association with Cannes. As a class assignment, my team and I were tasked to create a fresh video to promote a participating nonprofit. That’s where Nikela came into the picture. After sorting through all of the contenders, we decided on Nikela, both because we found the brief fascinating and because we looked forward to benefitting an organization close to home. After completing the project, we began a relationship with Nikela to raise awareness and to increase the visibility of our short video. Having taken that initial step, Nikela welcomed us into their family, supporting our efforts while developing a warm relationship with my team and me. We owe much of our success to the hard work of the fine people at Nikela.
What was it that made you choose to get into advertising?
Advertising, to me, has always been a collaboration between two of my favorite efforts: persuasion and art. In hindsight, I never would have seen myself in advertising. When anybody would ask what I wanted to be when I grew up, I consistently responded “an artist”. Which, I guess, is what has ended up happening. It just so happens that the art is commercialized and used to convince people to do something. Part of me knows that the reason I’m in advertising is to visually “fix” things that appear broken to me. So, a better answer would probably be:
Do you spend time getting involved in other ways?
Yes. I spend a lot of free time photographing and designing for non-profits. I enjoy getting to see my art used by organizations that I readily support.
I would love to work as a creative director for a broadway show! This might sound off topic when compared with my advertising background and education, but I’m fascinated by set design and creativity on stage. This is just one of my many bucket-listed careers.
Any projects you are looking forward to getting involved with in the future?
I host a live music event every December in my hometown with local talent. I’m getting prepared to start working on event design and the marketing behind the event. This is something I look forward to every year, and I’m thrilled to start the project in the next few weeks. There’s something to be said about designing without limits — that’s what this event allows me to do in a lot of ways.
Any advice for others who might be looking to use their talents to get involved and make a difference?
Do what you enjoy. I’ve talked to many people in creative fields who wind up in jobs they never would have seen themselves filling when they started school. And, there’s a general pressure that seems to constrain creative minds into believing that you must to stick to one thing. I’ve learned that I thrive most when I’m able to jump around and work on projects that stand out to me because I’m attracted either to the role I’ll be playing or the subject matter. Also, I would encourage people to be bold and take risks — whether that translates into building unexpected relationships or taking a leap of faith on a specific project. I’ve found that the easiest way for me to get involved is to initiate relationships with clients rather than waiting for a opportunity to present itself. Make the opportunity yourself. Do good work, and enjoy it!
Anything else you wanted to share with Nikela Nation(the readers)?
Thanks for allowing my team and I to help tell your story! I look forward to seeing Nikela grow and continually work to foster sustainability while impacting lives across the sea.