Vietnam

Campaign to Stop the Demand for Rhino Horn

Nov 13, 2014 · by Wildlife Margrit · In: Animal Poaching, Rhino Tagged: Asia, Breaking the Brand, Lynn Johnson, poison, rhino horn, Stop the demand, Vietnam

After a 12 month study to understand the Asian psyche Breaking the Brand launches their first advertising campaign to stop the demand for rhino horn. To stop the demand for rhino horn is a huge task. First we must gain some understanding of the Asian culture, the consumer, and what motivates them to buy. Not only rhino horn, but buy products in general. Once we have a grasp of this the best avenues to reach targeted consumers can be identified. A twelve month study by the Breaking the Brand project explored who buys rhino horn in Asia and why. The…

Can Governments Solve Illegal Wildlife Trafficking?

Nov 17, 2011 · by Wildlife Margrit · In: All Posts, Animal Poaching, rhino poaching Tagged: animal poaching, China, Congressman Rohrabacher, rhino, Vietnam, wildlife trafficking

US Congressman Dana Rohrabacher, aid will not be used to fight wildlife trafficking, China, illegal trade, endangered species, Vietnam, animal poaching. In Vietnam After World Rhino Day this past September (2011) Vietnam pledged to educate their citizens regarding illegal wildlife trafficking. Exhibitions held jointly by Education for Nature Vietnam (ENV) and the Asian Regional Response to Endangered Species Trafficking Programme under the sponsorship of the US Agency for International Development were held in Hanoi and Ho Chi Minh City. [Read article] Students from local universities were astounded that such atrocities were being committed against living things: Nguyen Thu Hien,…