The Breaking The Brand Project leads the charge to stop the demand for rhino horn in Asia. This report details “Breaking the Brand Project’s” work for the last 12 months. This organization, launched in 2013, is made up of volunteers in Melbourne, Australia and supported by the Perth based SAVE African Rhino Foundation and was created to address the increased demand for rhino horn from Viet Nam, which is the primary link to the rhino trade in Africa and Asia. This report can be viewed in its entirety at Breaking the Brand’s 2nd annual report. Per the group’s executive summary, they…
