It started as an idea to get organized and ended up as a collaborative campaign, a Spotlight on Species.
Photos, stories, videos, information to touch hearts and change minds!
Remember that first kitten or puppy?
You fell in love with it because you could touch it, feel it, play with it… and, it needed you to care for it… feed it and protect it.
Starting in July we’re spearheading a yearlong social media campaign to focus on targeted wildlife species for an entire month. The objective is to get as close as we can to giving people that ‘puppy experience.’
With Africa’s beautiful wildlife species being so vulnerable and so in need of people who care to support those on the ground… we thought if we spotlight specific species in as holistic a manner possible we could make it happen.
However, we cannot do this alone. We need everyone involved in sharing information, photos, videos, and stories.
We thought the best way was to spend an entire month bringing attention to a particular species (or species group), its status, its uniqueness, its beauty, why it’s important to the planet, and the people who are working hard to save them.
These animals and birds need you.
People like you who care. Those folk who are heavily involved in working with a particular species on the ground. As well as advocates, volunteers and everyday people. Everybody is needed to share the stories, videos, and information via their social networks all month long with the hashtag #LuvWildlife.
This Spotlight on Species campagin will get more people around the globe exposed to Africa’s iconic beauties, aware of their vulnerability and motivated to get involved in targeted ways to make a difference.
The proposed Spotlight on Species calendar for 2015/2016
Our volunteers are already busy writing blog posts on:
Why the specie’s survival is in jeopardy
What’s being done to protect it
Why this specie is important to its ecosystem.
Engaging stories are coming in:
Those of you who work closely with these iconic wild animals and birds are invited to share personal stories that will allow the rest of us to capture a glimpse of the character and personality of a particular member of the specie (give us that ‘puppy experience’.)