Lately, we’ve had people say, “Go after the large funders, individuals are too strapped during this pandemic.” However, in good times and in bad it’s the small donors that are important to nonprofits like Nikela. Three Reasons Small Donors are more valuable than Large Funders It may seem counterintuitive at first, but over the years we’ve learned that for nonprofits like ours small donors are key. Here are three main reasons why… ONE Control When large funders give money there often are strings attached. Ever big organization has a mission. This mission is naturally going to be somewhat different from…
