Eat a PB’nJ for lunch and save wildlife, PB’nJ video, donate what you save, $7
In mid-April Ann emailed me. Her group of senior advertising students at the Art Institute International Minnesota, Lizz, Cory, Joel and Ashley had picked Nikela for their Marketing Campaign project. Why Nikela? “We wanted an organization we could all get passionate about.”
The focus of this video is the PB’nJ movement… the notion that when you and I take a peanut butter and jelly sandwich for lunch (at least once a month) we save money. The money we save (around $7) can help protect African wildlife when you donate it to Nikela.
Besides creating this great video for Nikela they are researching the strategic problems Nikela faces, identifying a viable target market and a campaign to reach them… wow! That’s not all, they present their finished product to a panel of judges. You’re right; we can’t wait to see all they come up with.
Many, many thanks to Ann and her team… now, please enjoy the video and as they get credit for the number of views please do share it with your friends.